GOLDFINGER MAGAZINE 34 TRADITION & CREATIVITY Eighteen years of experience in the jewellery sector have brought DEMETRA INTERNATIONAL SARL huge success, based on a special conception of goldsmith technology, which is geared towards an imaginatively rich design and a marked tendency for innovation. Founded in 2004 by the current CEO Alberto Pertosa, based in the Principality of Monaco, DEMETRA boasts a production entirely « Made in Italy ». The expressionMade in Italy not only stimulates the thoughts of a geographic area, but associates certain values with it. Italy is the pinnacle of quality, tradition, fashion, innovation and design. DEMETRA pulls from these factors in addition to the luxury of Monaco to create a unique goldsmith product. What makes DEMETRA competitive on the high quality gold market is an orientation towards fashion trends in the colours and materials used, which range from gold with diamonds, to combinations with cotton laces or pearls or gemstones color. Gold can be yellow or pink, and naturally also rhodium-plated. Much attention is also given to the display system to help the DEMETRA customer choose his Jewel. The mission of DEMETRA is to create jewellery for every occasion and for every personality, which also delivering a piece of jewellery of the highest quality. DEMETRA
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