Bell & Ross and Aviation: A Story of Partnerships

At the 55th edition of the Paris Air Show (Salon International de l’Aéronautique et de l’Espace – SIAE) in Le Bourget, Bell & Ross officially unveils its partnership with the Rafale Solo Display, the Rafale’s official flight demonstration program of the french Air and Space Force. Driven by shared values of precision, excellence, and performance, Bell & Ross — already a partner of the Patrouille de France — is now working closely with this elite squad of the French Air and Space Force. Its mission: to demonstrate, both to the public and on the international stage, the exceptional flying capabilities of the Rafale through its perfectly choreographed aerial demonstrations. Bell & Ross is also proud to announce the renewal of its partnership with the Musée de l’Air et de l’Espace for an additional five years. A partner of the museum since 2021, the watchmaker thereby reaffirms its commitment to the preservation and transmission of aviation and space heritage.

Bell & Ross: Instrument Watches for Aviation Professionals

Since 1994 Inside the Rafale’s cockpit, a Bell & Ross watch feels right at home. It’s not just a matter of design, although the brand’s aesthetic codes are indeed in harmony with those of flight instruments on the control panel. Above all, it’s a question of philosophy and exacting standards. Since its founding in 1994, Bell & Ross has always believed that every second must be measured and displayed with the same precision that Rafale pilots demonstrate during their aerial performances. Closely linked to the aviation world from the very beginning and chosen by many professional pilots, both civilian and military, Bell & Ross has demonstrated its commitment to this field through numerous significant partnerships, especially with elite units and air forces. One of the most iconic is the partnership established in 2021 with the Patrouille de France.

Rafale Solo Display: The Virtuoso Ambassador of French Aeronautical Talent

The Rafale is arguably the best fighter jet in the world. Its technological superiority and in-flight agility make it the flagship of its manufacturer, Dassault Aviation, a symbol of the excellence of the French aerospace industry and a major asset of national defense. To showcase its flying capabilities to the public, the french Air and Space Force created a breathtaking flight demonstration. With spectacular 9-minute aerial routines performed under 5,000 feet, fine-tuned to perfection and adaptable to all weather conditions, the pilot demonstrates the Rafale’s precision, agility, and speed at airshows around the globe. The aircraft is a symbol of excellence, and so is the pilot. After several thousand hours of flight, a pilot must go through a rigorous selection process to be chosen as the Rafale Solo Display’s presenter. They must possess perfect knowledge of the aircraft’s capabilities and impeccable physical condition qualities of precision and discipline also found in Bell & Ross timepieces. The pilot also embodies elegance. As Marcel Dassault famously said to inspire the creative spirit of his engineers: “For an aircraft to fly well, it must be beautiful.” A philosophy fully shared by Bell & Ross.